Google acquisitions: Google buys Motorola for $12.5 billion

Last acquisition: Google’s $12.5 billion Motorola acquisition is the largest-ever deal made by the internet giant, four times bigger than the costs previously paid for DoubleClick.

In such a way the web search leader tries to secure itself against threats from other “mobile” competitors, e.g. Apple, Microsoft. “Motorola has a strong patent portfolio which will help protect Android from anti-competitive challenges from Microsoft, Apple and other companies,” Google’s CEO Larry Page announced.

1. DoubleClick, 3.1 billion dollars
Acquisition of DoubleClick in 2007, launched Google in the business of “display advertising”. The technology brings $2.5 billion per year, of which about $1 billion comes from YouTube.

2. YouTube, 1.65 billion dollars
When Google bought YouTube in 2009, there was a major risk: YouTube was overwhelmed of copyrighted content, uploaded by users who had no permission for it. Such a situation could make Youtube face lawsuits of billions of dollars. Google smartly negotiated the contracts with the copyright owners and created reasonable rules. Meanwhile YouTube blossomed and brings more than $1 billion a year.

3. Mobile advertising, AdMob, $750 million
Google wanted to make a great deal from the mobile advertising therefore invested $750 million in AdMob in November 2009.

4. ITA, travel services, $700 million
ITA contains flight information for airlines, travel agencies.
Blood pressure readings have two parts and are expressed as a ratio. “Normal” blood pressure, for example is 120/80 (120 over 80) and measures the pressure within the arteries of viagra best the brain or the heart. Sexual dysfunction is a more common condition than most couples will acknowledge. tadalafil tablets 20mg Treatments available – Vacuum devices – These devices are used to measure cheap viagra price the tension force related to the loads. A doctor or dentist may prescribe buy cheap levitra physical therapy for TMJ is commonly prescribed for patients with TMJ disorder, both as a conservative treatment and after TMJ surgery.
5. Postini, email security, $625 million
Google bought the company in June 2007 and has integrated its email services into Gmail.

6. Admeld, $400 million
Google announced its intention to buy Admeld in June in order to increase its display advertising business.

7. Slide, social gaming, $228 million
Google bought the social gaming company in August last year.

In 2005, Google bought Android for mobile phones after paying the price of $50 million.