Video: Facebook launched photo sharing application “Camera” , 1.5 months after buying Instagram

Just one and a half month after purchasing photo sharing service Instagram, Facebook has launched its first mobile application dedicated exclusively to capture and distribute images.

Facebook’s new app is called Camera and is available in the online app stores Google Play and Apple Store.

Interface of the new applications and its operating procedures are similar to those of Instagram.

Facebook Camera will provide 15 filters, and will also include tools for cropping and straightening pictures, much like the photo editing tools within Apple’s photo app. The filters will include cool, light, bright, golden, cream and neon. “They are stylistic in nature, they are not just enhancements,” a FB rep. said.
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Although the service itself is similar to that offered by Instagram, representatives of the social network claim that the application has a different target audience.

Instagram has 40 million users, while Facebook has 900 million.

Video: Facebook Camera App launched for iOS Apple devices