Google launches Hangouts, a cross platform chat & messaging app for iOS, Android and Chrome

Google released Hangouts for iOS, Android and Chrome on Friday following widespread rumors about the centralization of its messaging service.

New app Hangouts puts together the Google+ Messenger conversations, Google Talk dialogs and Google+ Hangouts videoconferencing service. Announced during the Google I/O conference, the application aims at SMS integration on Google+ as well as delivery of a package of features on Android similar to that offered by Apple’s iOS FaceTime and iMessage.

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Without needing to send SMS or access the database, the new app still asks for these permissions during installation on Android-based systems. In practice, this situation can be interpreted as an intention of integrating already the inactive SMS functionality and then it’s up to Google to decide the right time for activating that component of the app. Because Apple prevents anchoring a third-party messaging applications on an iPhone, the chances that Hangouts functionality works only on Android devices are high. On iOS instead, Hangouts will be a good way to take advantage of all online interaction services branded by Google.